Nike ha lanzado un nuevo concurso anual llamado 1/1. Para participar necesitas ser mayor de 16 años y residir en uno de estos paises: Armenia, Austria, Azerbaijan, Baltics (Latvia, Lithuania, Estonia), Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Finland, France, Georgia, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Kazakhstan, Kyrgyzstan, Macedonia, Montenegro, Netherlands + Netherlands Antilles, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Turkey, Turkmenistan, Turks and Caicos, UK (England, Scotland, Wales, N. Ireland), Ukraine.